There are a few changes in this section meant to standardize the entries and simplify the overall process. Digital files of entries and requirements may now be submitted online. Below is a step-by-step guide to entering as well as the requirements you will need for each entry.

ENTERING ARAW AND ARAW MEDIA

1. Adboard members are pre-registered at www.arawawards.com. Log-in to begin. Non-Adboard members must register at the site.
2. Choose the category and appropriate sub-category for your entry.
3. Complete the entry form.
4. Download the Case Study Template:
       ARAW AWARDS Case Study Template.
       ARAW MEDIA Case Study Template.
5. Fill out your template. Use the default font and size (Helvetica, 10 pt.). You may embed photos, graphs, charts, etc. where you see fit as long as the file size DOES NOT exceed 10MB.

IMPORTANT: PLEASE FILL UP CLIENT DETAILS FOR ENTRY VERIFICATION.

6. Re-upload the file.
7. Upload the ad/campaign. See technical requirements for details.
8. Select additional Araw Excellence Categories you would like your ad entered into.
9. For FILM (F), RADIO (R): Upload ASC Clearance or Certificate of Airing. Make sure entry name is consistent with the ad title.
10. Should you require it, there will be an additional slot to upload supporting materials, like audio-visual presentations. See technical requirements for details.
11. Send required hard copies to Adboard. See Offline Submission Info page for details.

ENTERING ARAW CRAFT

1. Adboard members are pre-registered at www.arawawards.com. Log-in to begin. Non-Adboard members must register at the site.
2. Choose the category and appropriate sub-category for your entry.
3. Complete the entry form.
4. Upload the ad/campaign. See technical requirements for details.
5. For film entries, original agency storyboards must be uploaded for reference. Remove any agency branding.
6. Send hard copies to Adboard. See Offline Submission Info page for details.

Video Requirements: Please upload your video/s on Youtube or Vimeo and get the embed code, videos cannot be uploaded directly on the site. Instructions on how to get the required embed codes are provided on the Submit Technical Requirements page for entries that require video submissions. Just click on the Youtube or Vimeo link to view the instructions.

Audio Requirements: Audio files must be in MP3 or AAC format and can be uploaded on the site under the Submit Technical Requirements page for entries that require audio file submissions.

Image Requirements: All images uploaded on the site must be in JPEG format except for the Case Study which should be in PDF format. Image resolution should be 150dpi.

The technical requirement chart/upload matrix below shows the list of materials that are required for each category.

UPLOAD MATRIX

ARAW

CATEGORY	CASE STUDY (PDF)	AD/CAMPAIGN	ASC CLEARANCE	CERTIFICATE OF AIRING	AVP	PRESENTATION BOARD	OFFLINE MATERIAL SUBMISSION
FILM (F)	√	√ MPEG	√	√	X	X	NONE
PRINT (P)	√	√ JPEG	X	X	X	X	MOUNTED PRINT OUTS + ACTUAL TEAR SHEETS
RADIO (R)	√	√ MP3	√	√	X	X	NONE
OUTDOOR AMBIENT POP (OAP)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	√ JPEG (include work in situation)	MOUNTED PRESENTATION BOARDS
DIRECT (DR)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	√ JPEG	MOUNTED PRESENTATION BOARDS
DIGITAL (DG)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	√ JPEG	MOUNTED PRESENTATION BOARDS
PROMO & ACTIVATIONS (PA)	√	√ JPEG PRESENTATION BOARD	√ (for film & radio components)	√ (for film & radio components)	√ MPEG	√ JPEG	MOUNTED PRESENTATION BOARDS
DESIGN (D)	√	√ JPEG PRESENTATION BOARD	X	X	X	√ JPEG	MOUNTED PRESENTATION BOARDS
CAMPAIGN (C)	√	√ MPEG/ JPEG/ MP3	√ (for film & radio components)	√ (for film & radio components)	X	√ JPEG	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
INTEGRATED (I)	√	√ JPEG PRESENTATION BOARD	√ (for film & radio components)	√ (for film & radio components)	√ MPEG	√ JPEG	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS

ARAW MEDIA

CATEGORY	CASE STUDY (PDF)	AD/CAMPAIGN	ASC CLEARANCE	CERTIFICATE OF AIRING	AVP	OFFLINE MATERIAL SUBMISSION
BEST USE OF SCREENS (M1)	√	√ MPEG	√	√	X	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF AUDIO (M2)	√	√ MP3	√	√	X	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF PRINT (M3)	√	√ JPEG	X	X	X	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF OUTDOOR AMBIENT POP (M4)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF BRANDED CONTENT (M5)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF ONLINE PLATFORMS (M6)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF MOBILE MARKETING (M7)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF SPONSORSHIP (M8)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG (optional)	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS
BEST USE OF EVENTS (M9)	√	√ JPEG PRESENTATION BOARD	X	X	√ MPEG	MOUNTED PRINT OUTS, ACTUAL TEAR SHEETS

ARAW CRAFT

CATEGORY	CASE STUDY (PDF)	AD/CAMPAIGN	ASC CLEARANCE	CERTIFICATE OF AIRING	AVP	STORY BOARD	OFFLINE MATERIAL SUBMISSION
BEST DIRECTION (C1)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST CINEMATOGRAPHY (C2)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST EDITING (C3)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST VISUAL EFFECTS (C4)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST ANIMATION (C5)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST PRODUCTION VALUES (C6)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST CASTING (C7)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST USE OF MUSIC IN FILM (C8)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST SOUND DESIGN IN FILM (C9)	X	√ MPEG	X	X	X	√ JPEG	NONE
BEST MUSIC/SOUND DESIGN IN RADIO (C10)	X	√ MP3	X	X	X	X	NONE
BEST VOCAL PERFORMANCE IN RADIO (C11)	X	√ MP3	X	X	X	X	NONE
BEST PHOTOGRAPHY (C12)	X	√ JPEG	X	X	X	X	NONE
BEST ILLUSTRATION (C13)	X	√ JPEG	X	X	X	X	NONE

CASE STUDY TEMPLATE

The Case Study is mandatory for all ARAW and ARAW MEDIA entries. As this constitutes the bulk upon which your entry is judged, it is your entry's most vital part. So be sure to answer it thoroughly, paying particular attention to the results section.

If you intend to enter it in specific Excellence Categories only, you must still accomplish all sections of the case study.

The template is supplied on the website. Once downloaded, you may delete the instructions and accompanying guide. When completing your case study be sure to use the default font and size (Helvetica, 10 pt.). Do not exceed the word count stipulated. Include a computer-generated word count at the bottom. Pictures, graphs and charts may be imbedded into the document to strengthen your case, but make sure the completed file DOES NOT exceed 10MB.

Once satisfied with your case study, have it signed by your client before you upload it.

PRESENTATION BOARD

The Presentation Board is mandatory for entries in the following categories: Outdoor, Ambient and POP (OAP), Direct (DR), Digital (DG), Design (D), Promo & Activations (PA), Campaign (C), Integrated (I) and Media (M).

These should include a brief summary of your entry in a problem, solution, results or challenge, idea, outcome format.

For entries in the Outdoor, Ambient and POP (OAP) Category, your presentation board MUST include photos of your ad in situ.

There must be no reference to the agency behind the ad or any agency branding on the presentation board.

Be sure to explain any cultural nuances and supply English translations where necessary.

All presentation boards must be mounted on 60 X 40 cm illustration boards. Anything larger will NOT be accepted.

AUDIO VISUAL PRESENTATIONS

The Audio-Visual Presentation is Mandatory for the following categories: Promo & Activations (PA), and Integrated (I).

However, you may choose to do an AVP where you feel it may help your cause. An example is in the Outdoor, Ambient and POP (OAP) Category. Installations that have moving parts or involve a passage of time can be better appreciated as a video. The same is true with complicated digital entries. But before you get carried away, ask yourself first if it is truly necessary.

Audio-visual presentations MUST NOT exceed 3 mins.

Include English subtitles when necessary and make sure it is readable.

ASC CLEARANCE & CERTIFICATE OF AIRING

This is mandatory for all entries with TV and radio components. Simply scan and upload as a jpeg file.

RADIO SCRIPTS

This is mandatory for all entries with radio components. Submit online in the field supplied. If your entry is in Filipino, be sure to supply an English translation.

TEAR SHEETS

This is mandatory for all entries with print components. No need to mount. Simply compile and submit in an envelope clearly marked "tear sheets" along with the entry number/s.

If entered in more than one category, you must supply additional tear sheets.

STORYBOARDS

This is mandatory for all entries in the Araw Craft Categories for film (C1-7 and C14a).

The storyboard must be the original agency version. Remove any branding. Upload as jpeg images in letter size.

This year, there will be 2 rounds of judging.

The first round will be held online. Here, the judges will shortlist the entries with a simple IN/OUT vote. The second round will be to determine metal winners. Here, judges are asked to score each entry according to the criteria for the respective competition.

In the Araw and Araw Media Competition, juries will be composed of clients, research practitioners, media specialists and creative directors. The Araw Craft Jury will be composed of directors, freelance producers, audio specialists and photographers.

Once entries have been completed, the system will generate the total amount due. You can pay instantly online via Credit Card. Please note that if you plan to take advantage of the Early Bird fees, payment must be processed before the deadline. If not, the system will automatically generate an adjusted fee corresponding to the standard rates.

You also have the option to pay by check. Checks must be submitted along with your material requirements. Again, if you plan to take advantage of the Early Bird be sure to submit your checks before the deadline. Checks must be issued to: ADVERTISING BOARD OF THE PHILIPPINES. Send to:

The 22nd Philippine Advertising Congress Secretariat Suite 7A, Dao 1 Bldg. Salcedo Street, Legaspi Village Makati City

GOOD LUCK!