Entries in this competition can also be entered in the Araw Excellence Categories, namely: Best Strategy, Best Idea, Best Performance.

Hence, you need only complete 1 case study and your entry will be judged according to which category/categories you have selected.

FILM (F) RADIO (R) PRINT (P) OUTDOOR AMBIENT (OAP) DIRECT (DR) DIGITAL (DG) PROMO AND ACTIVATION (PA) PACKAGING & DESIGN (PD) CAMPAIGN (at least 3 different materials in 1 medium) (C) INTEGRATED (at least 3 different media)(I)

1. FOOD PRODUCTS
meats, fish, seafood, soups, cold-cuts, fruits & vegetables, rice, pasta, sauces, mayonnaise, vinegar, spices, frozen, canned, dried foods, baby foods & baby milk, butter, cheese, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato chips, snacks, nuts, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, flour, baking ingredients, breakfast cereals, yoghurt, ice cream, cooking oil

2. BEVERAGES (alcoholic & non-alcoholic)
beer (incl. non-alcoholic beer), alcomix, wine, champagne, liquor, coffee, tea, iced-tea, chocolate drinks, carbonated drinks, fruit & vegetable juices, mineral waters, energy drinks

3. HOUSEHOLD PRODUCTS, APPLIANCES
furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, utensils, appliances, glassware, linen, baths, toilets, home decor, wall & floor coverings, heaters, air conditioners, lamps, clocks, smoke detectors, tools, detergents, cleaning products, shoe polish, air fresheners, insecticides, food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives, pet care products, pet food, lpg, school supplies, pens, papers, greeting cards

4. CONSUMER ELECTRONICS
televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, radios, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

5. BEAUTY PRODUCTS, PHARMACEUTICALS
make-up, skin & nail care products, perfumes, aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, bath products, sun block & tanning products, hair dryers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements, insect repellents, adhesive bandages, skin remedies, anti-hair loss, condoms, hairbrushes, combs, toothpastes, toothbrushes, mouthwashes, toilet paper, sanitary pads, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses, whitening soaps

6. AUTOMOTIVE PRODUCTS & SERVICES
cars, 4-wheel drives, pick-up trucks, vans, motorbikes, scooters, tires, spare parts, accessories incl. in-car hi-fi, gas stations, gasoline, oil, batteries, paint, towing companies, car dealers and car finance & leasing

7. CLOTHING, FOOTWEAR & ACCESSORIES
day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewelry, watches, luggage, handbags, fashion & designer sunglasses

8. RETAIL OUTLETS, FASTFOODS & RESTAURANTS
department stores, shopping centers/malls, supermarkets, convenience stores, DIY stores, drugstores, opticians, hairdressers, beauty salons, grocery shop, specialty stores, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

9. FINANCIAL PRODUCTS & SERVICES
banks, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development, real estate investment, property development

10. ENTERTAINMENT TRAVEL & LEISURE
airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, leisure & theme parks, gyms, health clubs, sporting events, music festivals, arts festivals, concerts, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theaters, sports equipment, bicycles, boats & caravans, toys, board games, computer games, game consoles, golf & country clubs

11. PUBLICATIONS & MEDIA
newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programs

12. BUSINESS EQUIPMENT & SERVICES
business computers & software, printers, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

13. COMMERCIAL PUBLIC SERVICES
telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, search engines,

14. CORPORATE IMAGE
non-product-based company image, competition & event sponsorship, company mergers, relocation, TV program sponsorship, seasonal greetings

15. PUBLIC SERVICE & APPEALS
anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, special interest groups,environmental awareness, disability awareness, sex equality, charities, funds, volunteers, blood donation

ARAW CRITERIA:

STRATEGY – 20% • CREATIVITY & EXECUTION – 40% • RESULTS – 40%

Entries in this competition are judged strictly on the use of media, regardless of the product or service being advertised.

You may also enter the Araw Excellence Categories for Best Strategy, Best Idea and Best Performance.

BEST USE OF SCREENS (includes TV, cinema, elevator ads) (M1)

BEST USE OF AUDIO (includes radio, radio shows, podcast) (M2)

BEST USE OF PRINT (includes newspapers, magazine) (M3)

BEST USE OF OUTDOOR/AMBIENT (includes billboards, adaptation of buildings, innovative signals) (M4)

BEST USE OF BRANDED CONTENT (seamless integration of product branding within programs) (M5)

BEST USE OF ONLINE PLATFORMS (includes websites, microsites, banner ads, blogs, social networking sites) (M6)

BEST USE MOBILE MARKETING (includes mobile apps, text blasts) (M7)

BEST USE OF SPONSORSHIP (includes events, special projects, partnerships) (M8)

BEST USE OF INTEGRATED (at least 3 different media used in a campaign) (M9)

ARAW CRITERIA:

STRATEGY – 20% • CREATIVITY & EXECUTION – 40% • RESULTS – 40%

Entries in this competition are judged purely on the ad's aesthetic appeal, regardless of the idea behind it. As such, there are no written requirements for craft entries.

Film-based entries must upload an original agency storyboard without any agency branding, for reference.

BEST DIRECTION (C1)

BEST CINEMATOGRAPHY (C2)

BEST EDITING (C3)

BEST VISUAL EFFECTS (C4)

BEST ANIMATION (C5)

BEST PRODUCTION DESIGN (C6)

BEST CASTING (C7)

BEST USE OF MUSIC IN FILM (open to original or licensed music) (C8)

BEST SOUND DESIGN IN FILM (C9)

BEST USE OF MUSIC/SOUND DESIGN IN RADIO (open to jingle-based executions or audio manipulations) (C10)

BEST VOCAL PERFORMANCE IN RADIO (C11)

BEST PHOTGRAPHY (C12)

BEST ILLUSTRATION (C13)