Summary of Finalists
Category
Entrant
Advertiser
Product
Title
Result
DESIGN AND DIRECT RESPONSE
Design
1 D1. Graphic Design BBDO Guerrero Ortega Childhope Asia Philippines Childhope Asia Philippines Christmas Cards
Finalist
2 D1. Graphic Design JWT Manila Unilever Philippines Sunsilk Measuring T-Shirt
Finalist
3 D2. Packaging JIMENEZBASIC HEWLETT PACKARD HEWLETT PACKARD Notebook
Finalist
4 D2. Packaging BBDO Guerrero Ortega Pepsico International Pepsi Pepsi Cans
Finalist
5 D3. Corporate Brand and Identity BBDO Guerrero Ortega BBDO Guerrero Ortega Company ID BBDO Creative License
Finalist
Direct Response
6 DR1. Flat Mailing TBWA /TEQUILA\MANILA UNICEF Public Service Larong Pambata
Finalist
7 DR1. Flat Mailing TBWA\SMP Maxxium Phils., Inc. Absolut Vodka Release
Finalist
8 DR2. Dimensional Mailing Y&R Philippines, Inc. Ford Phils. Ford Focus Turbo Diesel Fast (invite)
Finalist
9 DR2. Dimensional Mailing OgilvyOne Worldwide Manila BMW Philippines, Corporation Automative Engine Cleaning Walnut Blast DM Pack
Finalist
10 DR2. Dimensional Mailing Harrison Communications, Inc. Harrison Communications, Inc. HCI Invitation Tres Ataques
Finalist
11 DR6. Field Marketing Bates Asia 141 Project Brave Kids NGO Brave Kids
Finalist
12 DR6. Field Marketing Bates Asia 141 The Coca-Cola Company Beverage Lose-Gain Campaign
Finalist
13 DR6. Field Marketing JWT Manila Unilever Philippines Close Up Lovapalooza
Finalist
14 DR7. Direct Response Digital Media Y&R Philippines, Inc. Y&R Philippines, Inc. Y&R Philippines, Inc. W1GI 1 to 7
Finalist
FILM
Single Entries
1 Confectionery and Snacks Neuron/Campaigns & Grey Universal Robina Corp. X.O Candies Oops - MRT
Finalist
2 Confectionery and Snacks Neuron/Campaigns & Grey Universal Robina Corp. X.O Candies Oops - Watercolor
Finalist
3 Banking, Investment, Insurance, Property DM9 JaymeSyfu Federal Phoenix Assurance Inc. Insurance Car
Finalist
4 Fastfood Outlets, Restaurants TBW\SMP Wholesome Foods, Inc. KFC/Fast Food Burn
Finalist
5 Retail Stores, Franchise, Rental Companies Lowe Inc. Mr. Quickie Shoe Repair Mr. Quickie Quick
Finalist
6 Entertainment and Leisure BBDO Guerrero Ortega/Proximity Philippines Enchanted Kingdom Enchanted Kingdom Bumper Cars
Finalist
7 Entertainment and Leisure TBWA/TEQUILA/MANILA Cinemanila Cinemanila Omnibus
Finalist
8 Entertainment and Leisure Ace Saatchi & Saatchi Cultural Center of the Phils. Cinemalaya 2006 Traffic
Finalist
9 Non-alcoholic Drinks BBDO Guerrero Ortega Pepsico International Pepsi Basketball
Finalist
10 Promotions JIMENEZBASIC Cadbury Philippines Halls Candy Counter
Finalist
11 Promotions JIMENEZBASIC Cadbury Philippines Halls Candy Stowaway
Finalist
12 Public Service Message, Fund Raising DDB Philippines Pinoyvote.info Website Ink
Finalist
13 Public Service Message, Fund Raising TBWA\SMP UNICEF UNICEF Supers
Finalist
14 Savoury Food and Seasoning Neuron/Campaigns & Grey Universal Robina Corp Nissin'S Cup Noodles Juggler
Finalist
15 Household Maintenance Products and Pets Leo Burnett Manila Procter & Gamble Tide X-Mas Tree
Finalist
16 Pharmaceutical and Industrial BBDO Guerrero Ortega Splash Corporation Theraherb Coconuts
Finalist
17 Pharmaceutical and Industrial JWT Manila Pfizer Bactidol Recorder
Finalist
Craft Entries
18 Best Direction FILM EXPERTS, INC. (FILMEX) A1 DRIVING ACADEMY A1 Driving School ABC
Finalist
19 Best Direction Ogilvy & Mather Phils. Ad Circles Max's Restaurant Alien
Finalist
20 Best Direction Production Village Corporation UNICEF Unicef Education
Finalist
21 Best Cinematography Production Village Corporation Chowking Food Corp. Chowking Chopstix
Finalist
22 Best Cinematography Production Village Corporation Metropolitan Bank and Trust Company Femme Metrobank Card Power One
Finalist
23 Best Editing Ogilvy & Mather Phils. Ad Circles Max's Restaurant Godfather
Finalist
24 Best Editing 88storey Films XENON Xenon Bulbs Jog
Finalist
25 Best in Art Direction DM9 JaymeSyfu SMART Communications Smart Link Booklet
Finalist
26 Best in Art Direction TBWA\SMP U.P. Population Institute U.P. Population Institute Fishbone
Finalist
27 Best Production Design 88storey Films Ad Circles Max's Restaurant Dancing Lights
Finalist
28 Best Use of Music PC&V Communications, Inc. Unionbank of the Philippines E-Wallet Debit Card Burglars
Finalist
29 Best Use of Music Ogilvy & Mather Phils. Ad Circles Max's Restaurant Dancing Lights
Finalist
30 Best Use of Music Ogilvy & Mather Phils., Inc. Kimberly-Clark Phils., Inc. Kotex Missing You
Finalist
31 Best Visual Effects 88storey Films/Underground Logic, Inc. MAZDA Mazda Car Run
Finalist
32 Best Animation Leo Burnett Manila/Holy Cow! Animation Bayantel Bayantel Gimmick
Finalist
Campaign
33 Campaign BBDO Guerrero Ortega Pizza Hut Pizza Hate late part 1 / 2 / 3
Finalist
34 Campaign BBDO Guerrero Ortega/Proximity Philippines ABS CBN Publishing Maxim Music / sports / games
Finalist
35 Campaign Leo Burnett Manila Procter & Gamble Mr. Clean Lid / Rattle / Whirpool
Finalist
RADIO
Singles
1 Savoury Foods and Seasonings TBWA\SMP The Right Crop, Inc. Caramba Hot Sauce Beegees
Finalist
2 Savoury Foods and Seasonings Campaigns & Grey A. Tungchingco Ligo Dirty
Finalist
3 Savoury Foods and Seasonings JWT Manila Unilever Philippines Knorr Cubes Inang Yaman
Finalist
4 Savoury Foods and Seasonings Neuron / Campaigns & Grey A. Tungchingco Ligo Peace
Finalist
5 Household Maintenance Products and Pet Products TBWA\SMP Firefly Electric & Lighting Corp. Firefly Bulb Meron
Finalist
6 Household Maintenance Products and Pet Products Draftfcb Manila SC Johnson & Son Bayfresh Road Trip
Finalist
7 Household Maintenance Products and Pet Products Campaigns & Grey Procter & Gamble Downy Sariling Sikap
Finalist
8 Cosmetic, Beauty Products, Toiletries JWT Manila Unilever Philippines Close Up/Lovapalooza Beautiful
Finalist
9 Cosmetic, Beauty Products, Toiletries DM9 JaymeSyfu SPLASH CORPORATION Hiyas Papaya Whitening Soap By Candlelight
Finalist
10 Cosmetic, Beauty Products, Toiletries DM9 JaymeSyfu SPLASH CORPORATION Extraderm Gift
Finalist
11 Cosmetic, Beauty Products, Toiletries DM9 JaymeSyfu Schering Plough Coppertone San
Finalist
12 Pharmaceuticals and Industrial Pharmaceuticals Lowe Inc. Unilab Phils. Enervon Multivitamins Tablet Shopping
Finalist
13 Pharmaceuticals and Industrial Pharmaceuticals DM9 JaymeSyfu Schering Plough Vandol Siren
Finalist
14 Fastfood Outlets, Restaurants DDB Philippines Golden Arches Development Corporation McDonald's Delivery Service Linggo ng Wika (Language Wee)
Finalist
15 Fastfood Outlets, Restaurants Leo Burnett Manila Golden Arches Development Corporation Dial 8-McDo Makaraig
Finalist
16 Fastfood Outlets, Restaurants DDB Philippines Golden Arches Development Corporation McDonald's Delivery Service Mike
Finalist
17 Fastfood Outlets, Restaurants TBWA\SMP Wholesome Foods, Inc. KFC / Fast Food Pyromaniac
Finalist
18 Entertainment and Leisure Neuron / Campaigns & Grey Tony Hertz Seminar Workshop Tony Hertz Seminar Workshop Lounge
Finalist
19 Publications and Media BBDO Guerrero Ortega/Proximity Philippines KBP KBP Cat
Finalist
20 Business Equipment and Services BBDO Guerrero Ortega FedEx FedEx Angry Chinese
Finalist
21 Business Equipment and Services BBDO Guerrero Ortega FedEx Courier Zhang from China
Finalist
22 Corporate Image McCann Worldgroup Philippines A-1 Driving School A-1 Driving School Mary
Finalist
23 Corporate Image McCann Worldgroup Philippines A-1 Driving School A-1 Driving School Two
Finalist
24 Public Service Message, Fund-raising, and Cause Appeals DM9 JaymeSyfu PROLIFE Philippines Foundation, Inc. Pro Life P.B.A.
Finalist
Campaign
25 Campaign Blackpencil / Leo Burnett Cultural Center of the Philippines Cinemalaya Independent Film Festival KIDDIE GAMES
Finalist
26 Campaign JWT Manila Pfizer Bactidol Remedies
Finalist
Craft - Best Copy
27 Craft - Best Copy PUBLICIS MANILA, INC. AMNESTY INT'L. Www.Amnesty.Org.Ph Ms. Universe
Finalist
28 Craft - Best Copy DM9 JaymeSyfu PROLIFE Philippines Foundation, Inc. Prolife Saline
Finalist
29 Craft - Best Copy Campaigns & Grey Procter & Gamble Downy Sariling Sikap
Finalist
Craft - Best Sound Design
30 Craft - Best Sound Design DM9 JaymeSyfu/Soundesign Productions Schering Plough Vandol Siren
Finalist
31 Craft - Best Sound Design DM9 JaymeSyfu NBC XFM 92.3 Tugtog
Finalist
Craft - Best Vocal Performance
32 Craft - Best Vocal Performance SOUNDESIGN PRODUCTIONS THE RIGHT CROP INC Caramba Beegees
Finalist
33 Craft - Best Vocal Performance ADFARM GLOBE TELECOMMUNICATIONS Globe Promo Chikot
Finalist
34 Craft - Best Vocal Performance DM9 JaymeSyfu PROLIFE Philippines Foundation, Inc. Prolife Saline
Finalist
MULTIMEDIA
1 MULTIMEDIA DM9 JaymeSyfu Schering Plough EXTRADERM AGE-DEFY series
Finalist
2 MULTIMEDIA DM9 JaymeSyfu AD FOUNDATION of the Philippines Araw Values Awards ARAW VALUES series
Finalist
3 MULTIMEDIA BBDO Guerrero Ortega/ Proximity Philippines KBP KBP KBP Radio Awards
Finalist
4 MULTIMEDIA Lowe Inc. Mr. Quickie Shoe Repair Mr. Quickie Quick Campaign
Finalist
5 MULTIMEDIA JIMENEZBASIC SUYEN CORPORATION BENCH FIX SHADOW
Finalist
6 MULTIMEDIA BBDO Guerrero Ortega Janssen Pharmaceutica Imodium Statistics
Finalist
7 MULTIMEDIA McCann Worldgroup Philippines Xenon Bulbs Xenon bulbs Xenon Bulbs Campaign
Finalist
PRINT
Single Entries
1 P6. Household Maintenance Products & Pet TBWA\SMP Master Foods Phils. Inc Pedigree Fetch
Finalist
2 P6. Household Maintenance Products & Pet Leo Burnett Manila Procter & Gamble Tide Mother's Day
Finalist
3 P6. Household Maintenance Products & Pet TBWA\SMP Firefly Electric & Lighting Corp. Firefly Bulb Rica
Finalist
4 P8. Cosmetic, Beauty Products, Toiletries DM9 JaymeSyfu Schering Plough Coppertone Sport Basketball
Finalist
5 P8. Cosmetic, Beauty Products, Toiletries BBDO Guerrero Ortega Splash Corporation Biolink VCO Nina
Finalist
6 P10.Automotive, Auto Products & Services McCann Worldgroup Philippines Xenon Bulbs Xenon Bulbs Deer
Finalist
7 P10.Automotive, Auto Products & Services JWT Manila Dubshop Dublight Lion
Finalist
8 P13. Fastfood Outlets, Restaurants BBDO Guerrero Ortega Pizza Hut Pizza Bride
Finalist
9 P14. Retail Stores, Franchise, Rental Companies Lowe Inc. Mr. Quickie Mr. Quickie Robber
Finalist
10 P14. Retail Stores, Franchise, Rental Companies Ogilvy & Mather Phils., Inc. Healthy Options Inc. Healthy Options Rocker
Finalist
11 P17. Publications & Media Ogilvy & Mather Phils., Inc. Philippine Daily Inquirer Inc PDI Barbershop
Finalist
12 P17. Publications & Media Ogilvy & Mather Phils., Inc. Philippine Daily Inquirer Inc PDI Pedicab
Finalist
13 P17. Publications & Media TBWA|SMP The Philippine Star The Philippine Star Sagada
Finalist
14 P17. Publications & Media BBDO Guerrero Ortega KBP KBP Violator
Finalist
15 P18. Home & Personal Electronics & Audio Visual ASPAC/LAW NOKIA NSERIES Tabs
Finalist
16 P19. Business Equipment & Services BBDO Guerrero Ortega FedEx Courier Suzhou
Finalist
17 P22. Promotions McCann Worldgroup Philippines Homme Et Femme Homme Et Femme Homeless
Finalist
18 P22. Promotions McCann Worldgroup Philippines Homme Et Femme Homme Et Femme Kariton
Finalist
19 P23. Public Service Message, Fund-Raising JWT Manila Philippine Animal Welfare Society (PAWS) Adopt-A-Cat Campaign Cat Dreams 2
Finalist
20 P23. Public Service Message, Fund-Raising BBDO Guerrero Ortega Childhope Asia Philippines Childhope Asia Philippines Christmas Tree
Finalist
21 P23. Public Service Message, Fund-Raising BBDO Guerrero Ortega Childhope Asia Philippines Childhope Asia Philippines Gifts
Finalist
22 P23. Public Service Message, Fund-Raising Y&R Philippines, Inc. Concordia Children's Services Concordia Children's Services Piglets
Finalist
23 P23. Public Service Message, Fund-Raising DM9 JaymeSyfu Prolife Philippines Prolife Russian Doll
Finalist
Campaign
24 Campaign Ace Saatchi & Saatchi Ace Saatchi & Saatchi Ariel Ariel Bottles Series
Finalist
25 Campaign BBDO Guerrero Ortega BBDO Guerrero Ortega Fedex China Series
Finalist
26 Campaign BBDO Guerrero Ortega BBDO Guerrero Ortega Childhope Asia Philippines Christmas Series
Finalist
27 Campaign TBWA|SMP TBWA|SMP The Philippine Star Corruption Series
Finalist
28 Campaign BBDO Guerrero Ortega BBDO Guerrero Ortega Pizza Hut Hot & On Time
Finalist
29 Campaign DM9 JaymeSyfu DM9 JaymeSyfu COPPERTONE Sport In The Shade Series
Finalist
Craft
30 P24. Best Photography DM9 JaymeSyfu Schering Plough Coppertone Carlo
Finalist
31 P25. Best Art Direction DM9 JaymeSyfu Schering Plough Coppertone Sport Baseball
Finalist
32 P25. Best Art Direction DM9 JaymeSyfu Schering Plough Coppertone Carlo
Finalist
33 P25. Best Art Direction Y&R Philippines, Inc. Soroptimist International Philippines Soroptimist Philippines Crosses
Finalist
34 P25. Best Art Direction TBWA\SMP U.P. Population Institute UPPI Fishbone
Finalist
35 P25. Best Art Direction TBWA\SMP Firefly Electric & Lighting Corp. Firefly Bulb Map
Finalist
36 P25. Best Art Direction Y&R Philippines, Inc. Concordia Children's Services Concordia Children's Services Piglets
Finalist
37 P25. Best Art Direction Campaigns & Grey Procter & Gamble Pantene Shampoo Rollers
Finalist
38 P26. Best Copy BBDO Guerrero Ortega FedEx Courier Population
Finalist
OUTDOOR
Single Entries
1 OAP4.Dairy Products BBDO Guerrero Ortega Fonterra Anlene Straw
Finalist
2 OAP5.Savoury Foods & Seasonings JWT Manila Unilever Philippines Knorr Fish Cubes Splash
Finalist
3 OAP8. Beauty Products, Toiletries JWT Manila Pfizer Purell Hand Sanitizer Boy-Chips
Finalist
4 OAP8. Beauty Products, Toiletries DM9 JaymeSyfu Schering Plough Coppertone Bus Stop
Finalist
5 OAP8. Beauty Products, Toiletries DM9 JaymeSyfu Schering Plough Coppertone Carlo
Finalist
6 OAP8. Beauty Products, Toiletries DM9 JaymeSyfu Schering Plough Coppertone Pool
Finalist
7 OAP8. Beauty Products, Toiletries Ogilvy & Mather Philippines Kimberly-Clark Philippines Inc. Huggies Diapers Spill
Finalist
8 OAP9.Pharmaceuticals & Industrial DM9 JaymeSyfu Schering Plough Drixine Cat
Finalist
9 OAP9.Pharmaceuticals & Industrial JWT Manila Pfizer Bonamine Anti Motion Sickness Pill Swings
Finalist
10 OAP9.Pharmaceuticals & Industrial DM9 JaymeSyfu Schering Plough Tinactin Taekwondo
Finalist
11 OAP9.Pharmaceuticals & Industrial DM9 JaymeSyfu Schering Plough Tinactin Yoga
Finalist
12 OAP11.Clothing, Footwear, Accessories OgilvyOne Worldwide Nike Philippines Inc. Nike Pacman
Finalist
13 OAP16.Entertainment & Leisure PC&V Communications, Inc. Bed Bar Bed Bar Queen Henrietta
Finalist
14 OAP16.Entertainment & Leisure PC&V Communications, Inc. Bed Bar Bed Bar Sperm
Finalist
15 OAP17.Publications & Media OgilvyOne Worldwide The Economist The Economist Farsighted
Finalist
16 OAP17.Publications & Media BBDO Guerrero Ortega KBP KBP Logo
Finalist
17 OAP17.Publications & Media BBDO Guerrero Ortega KBP KBP Sale
Finalist
18 OAP19.Business Equipment & Services OgilvyOne Worldwide Manila DHL Worldwide Express Philippines DHL Fast Forward Giant Box
Finalist
19 OAP21.Corporate Image JWT Manila Berlitz Language School Berlitz Language School Adaptor
Finalist
20 OAP21.Corporate Image OgilvyOne Worldwide DHL Worldwide Express Phils. DHL Direction
Finalist
21 OAP23.Public Service Message, Fund-Raising & Cause Appeals BBDO Guerrero Ortega Childhope Asia Philippines Public Service Christmas Tree
Finalist
22 OAP23.Public Service Message, Fund-Raising & Cause Appeals BBDO Guerrero Ortega Childhope Asia Philippines Public Service Gifts
Finalist
23 OAP23.Public Service Message, Fund-Raising & Cause Appeals DM9 JaymeSyfu Prolife Philippines Prolife Russian Doll
Finalist
24 OAP23.Public Service Message, Fund-Raising & Cause Appeals JIMENEZBASIC GREENPEACE GREENPEACE Foodchain
Finalist
Campaign
25 Campaign BBDO Guerrero Ortega Pizza Hut Pizza Biker Series
Finalist
26 Campaign JWT Manila Philippine Animal Welfare Society (PAWS) Adopt-A-Cat Campaign Cat Dreams
Finalist
27 Campaign BBDO Guerrero Ortega KBP Logo / Sale / Violator Client's Comments
Finalist
28 Campaign DM9 JaymeSyfu Schering Plough Tinactin Far Away Series
Finalist
29 Campaign DM9 JaymeSyfu Schering Plough Coppertone Hiding Series
Finalist
30 Campaign BBDO Guerrero Ortega NU 107 Radio Station Metal
Finalist
31 Campaign Lowe Inc. Mr. Quickie Shoe Repair Mr. Quickie Poster Series
Finalist
32 Campaign Lowe Inc. True Value Mighty Bond True Value Poster Series
Finalist
33 Campaign BBDO Guerrero Ortega Childhope Asia Philippines Public Service X' Mas Series
Finalist
Ambient/POP
34 OAP24. Ambient: Bars, Restaurants and Stores Lowe Inc. Kuff 'N Kollar Kuff 'N Kollar Buttons
Finalist
35 OAP24. Ambient: Bars, Restaurants and Stores JIMENEZBASIC BENCH WAX STICK Bench Wax Stick Do-It Yoursefl
Finalist
36 OAP25. Ambient: Small Scale Special Solutions Lowe Inc. Mr. Quickie Mr. Quickie Fireman
Finalist
37 OAP25. Ambient: Small Scale Special Solutions BBDO Guerrero Ortega Splash Corporation Biolink VCO Floor Sticker
Finalist
38 OAP25. Ambient: Small Scale Special Solutions Harrison Communications, Inc. United Laboratories, Inc. Neozep Hole in the Wall
Finalist
39 OAP25. Ambient: Small Scale Special Solutions TBWA\SMP Globe Telecoms Globe Broadband Straw
Finalist
40 OAP26. Ambient: Special Build TBWA\SMP Wyeth Consumer Healthcare Advil Railing
Finalist
41 OAP29. Point of Purchase: Posters TBWA\SMP Phil Tag Phil Tag Chest
Finalist
42 OAP29. Point of Purchase: Posters JWT Manila Mizuno Futsal Shoes Grip Red
Finalist
43 OAP29. Point of Purchase: Posters TBWA\SMP Firefly Electric & Lighting Corp. Firefly Bulb Map
Finalist
44 OAP29. Point of Purchase: Posters DM9 JaymeSyfu SPLASH CORPORATION EXTRADERM Peel Off Promo
Finalist
45 OAP29. Point of Purchase: Posters Lowe Inc. True Value Mighty Bond Shoe
Finalist
46 OAP29. Point of Purchase: Posters Lowe Inc. True Value Mighty Bond Teapot
Finalist
47 OAP29. Point of Purchase: Posters DM9 JaymeSyfu MUSIC ONE Corporation TOWER RECORDS White
Finalist
Craft
48 OAP31. Best Photography DM9 JaymeSyfu Schering Plough Coppertone Baseball
Finalist
49 OAP32. Best Art Direction Ogilvy & Mather Philippines Unilever Philippines Pond's Anti-bacterial Facial Wash Curtain
Finalist
50 OAP32. Best Art Direction OgilvyOne Worldwide The Economist The Economist Farsighted
Finalist
51 OAP32. Best Art Direction JIMENEZBASIC GREENPEACE GREENPEACE FOOD CHAIN
Finalist
52 OAP32. Best Art Direction OgilvyOne Worldwide Nike Philippines Inc. Nike Pacman
Finalist
53 OAP32. Best Art Direction Lowe Inc. True Value Mighty Bond Plane
Finalist
54 OAP32. Best Art Direction Ogilvy & Mather Philippines Unilever Philippines Pond's Anti-bacterial Facial Wash Pore
Finalist
55 OAP34. Best Illustration BBDO Guerrero Ortega NU 107 Radio Station Drummer
Finalist
56 OAP34. Best Illustration BBDO Guerrero Ortega NU 107 Radio Station Guitarist
Finalist
57 OAP34. Best Illustration OgilvyOne Worldwide Nike Philippines Inc. Nike Pacman
Finalist
INTERACTIVE
1 Viral Marketing Luvbug Digital Pineda Hair Clinic Pineda Hair Hair Game
Finalist
2 Viral Marketing BBDO Guerrero Ortega/ Proximity Philippines KBP KBP Roger/David/ Tanke
Finalist
3 Viral Marketing DDB Philippines Pinoyvote.info Website Ink
Finalist
4 Banner Luvbug Digital Cinemanila Entertainment and Leisure Samurai
Finalist
5 Banner Luvbug Digital Wholesome Foods, Inc. KFC / Fast Food Steam
Finalist